Amidst boycotts and controversies, SET Max management are smiling all the way to the bank. SET Max has won the jackpot of broadcasting the IPL matches, much bigger than the cash pot it found during the world t20 days in South Africa. With IPL’s popularity growing day by day Sony has raised its ad rates from the current average rate, which is Rs.2.15 lakhs for 10 seconds to Rs.3-3.5 lakh. More on that, for the last 10 matches rates could go upto Rs.4 lakhs! Compare these with ad rates at the time of ODI world cup(Rs.1.5 lakhs/10 sec) and T20 World Cup(Rs.2 lakhs/10 sec) Sony has depicted IPL as ‘manoranjan ka baap’. Now it is turning out to be ‘ad rates ka baap’ too! And the advertisers; they are a game too. They too want to play the game though entry fee is expensive! Though the ad rates are quite high that is not turning away the advertisers and why not when you are reaching a much bigger audience!
