From yesterday, the promos of DLF India Premier League have started to come on TV. The 100 crore ad campaign is conceived by India’s renowned ad agency O&M under the leadership of Piyush Pandey (of Fevicol fame).The ad is being aired not only in national channels but also in regional channels in respective regional languages. The theme of the ad is Karmayudh, which indicates that the league is a battle of skills not like the usual cricket matches which is either Deshyudh or Dharamyudh. In my opinion, it should be called Dhanyudh for obvious reasons. Anyways, check out the video of the promo in youtube.com
What’s on the cards ? The add agency is planning to launch more ad campaigns in coming weeks to deal with some emotional issue involved in the league. Also, it will be interesting to see how the add campaign of each franchise will turn to be.
