When Mike Soper, the jolly-faced ex-chairman of Surrey, ran for the top job in the English game six years ago, he was ridiculed for predicting that cricket could become as popular as football. When the same sentiments were expressed last week in a Texan drawl by a multibillionaire, any sniggers were decidedly sotto voce. Allen Stanford’s claims may yet prove to be drawn from the realms of fantasy, but there is no doubt that cricket has reached a decisive point in its history: the Twenty20 revolution comes with a health warning, but it also represents the greatest opportunity for cricket since Kerry Packer dragged the sport’s administrators kicking and screaming into the 20th century.
Cricketainment grips Indians around the world
Indian Premier League is set to become the Super bowl of India and World Cricket. May be one could call it as Grand Summer Slam also. Cricket-loving Indians across the globe are ecstatic about the latest and greatest tournament under the Indian Premier League (IPL). This humongous extravaganza combines the glamour of Bollywood with the fanatic following of cricket among Indians across the world.
IPL lays pitch for product launches
At last, Indian advertising has found a quick-fix for upturning a downturn. Call it manna from the Indian Premier League (IPL), the most happening T20 event in cricket-crazy India. The tournament is tipped to become the best brand-building exercise for launching products in a hurry.